Get Your Leeds Business Found by More Local Customers

A free, beginner-friendly course showing you how to improve your Google visibility, strengthen your website, and build the trust signals that turn searches into enquiries.

  • Improve your Google Business Profile

  • Make your website work harder

  • Build reviews and local trust

No cost. No fluff. Just practical guidance.

What You’ll Learn Inside the Free Course

Straightforward lessons for local business owners — even if you’re not technical.

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How Local Customers Search

Understand how Google Maps, websites, reviews and AI results work together.

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Google Business Profile

Set up the details, categories, photos and signals that help you appear locally.

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Optimising Your Website

Make sure your site supports your local visibility and turns visitors into enquiries.

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4. Reviews That Help

Learn how to earn, use and respond to reviews in a way that builds trust.

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5. Local Trust & Authority

Give Google more reasons to trust your business through real local signals.

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6. AI Search Visibility

Prepare your business for the way people discover services through AI tools.

Does this sound familiar?

You're doing everything you can to run a great local business…
but online? It feels like you're invisible.

  • You search for your own services — and your competitors show up instead.
    You're not in the Map Pack, you're not on page one, and you're not sure why.

  • You've wasted time (and money) on marketing that went nowhere.
    Ads, agencies, social posts — nothing seems to bring steady results.

  • You're overwhelmed by conflicting advice and tech jargon.
    SEO, backlinks, keywords… it all sounds like a foreign language.

  • You know your business could grow — if only the right people could find you.
    You're not looking for gimmicks. Just a clear path that works.

If that hits home, this course was built for you.

Who is this for?

This course has been created for any kind of local business owner who wants to attract more customers within driving distance. Including:

Plumbers, Electricians & Trades

Physiotherapists & Healthcare Providers

Restaurants, Bars & Cafés

Home Improvement Specialists

Hairdressors, Beauty Salons & Spas

Retail Shops & Boutiques

Accountants & Professional Services

Fitness Centres & Gyms

Auto Services & Garages

Your Roadmap To More Customers

Here's some of what you'll learn inside

  • Map Pack Domination
    Discover exactly how to get your business into the top 3 results on Google Maps — and stay there — so you're found by customers right when they're searching.

  • Page 1 Website Rankings
    Learn the proven, local-friendly SEO tactics that get your website ranking on the first page of Google — even if your competitors have bigger budgets.

  • Turn Visitors into Customers
    Your website shouldn't just look good — it should convert. You’ll learn how to craft a high-converting homepage that turns clicks into calls, bookings, and sales.

  • Get More Reviews (Without Begging)
    Build a flood of real, 5-star reviews on Google — the kind that boosts your reputation and pushes you higher in search, all without awkward asks.

  • Build Local Authority with Backlinks
    No spammy tactics here. Learn smart, ethical ways to earn high-quality local backlinks that Google loves — and that send your competitors scrambling.

  • Prepare for AI-Powered Search
    The future is here. Learn how AI like Google’s Gemini is changing the game — and how to make sure your business shows up in these new search experiences.

Frequently Asked Questions

Who is this course for?

This training is perfect for local business owners — like plumbers, salon owners, tradespeople, or anyone who wants to attract more nearby customers by improving their visibility on Google. You don’t need any tech or SEO experience to benefit.

Is the course really free? What’s the catch?

Yes, it’s 100% free. No hidden costs. No credit card required. I created this course to help local businesses succeed online — and to build trust with future clients. If you find it valuable and want more help later, great. If not, you’ll still walk away with a proven roadmap.

How long will it take to see results?

Many students see changes in their visibility within a few weeks — especially once they complete the Google Business Profile and website optimisation steps. Of course, results vary depending on your starting point and how consistently you apply the lessons.

Do I need a website to benefit from this course?

No — but having one will help! The course walks you through why a simple, optimised site can massively boost your local SEO. If you don’t have a website, you’ll learn how to get started quickly (even on a budget).

I’m not good with tech — is this still for me?

Absolutely. Everything is broken down into simple, step-by-step instructions. No jargon, no fluff. You’ll get easy to follow videos and practical action items — even if you’re not “techie.”

What makes this different from other free SEO advice?

Most free SEO advice is either outdated, overly technical, or written for big businesses. This course is built specifically for local businesses and shows exactly what works in your area — based on real-world experience, not theory.

About The Course Creator

Hi, I'm Andy Metcalfe, and for the past two decades, I've been helping local businesses thrive in the digital world. Originally from Leeds, UK, I've combined my expertise in web design and digital marketing with my genuine passion for seeing local businesses succeed.

What really gets me excited? Teaching business owners how to harness the power of digital marketing. There's nothing more rewarding than watching a local business owner's website climb the rankings and their phone start ringing with new customers.

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